San Marcos FORWARD (formerly the State of the City)

About the Event

It is with great excitement that we invite you to be part of San Marcos FORWARD - the next evolution of the event formerly known as the State of the City.

San Marcos is leading the way in innovation and growth across North County. As one of the region’s fastest-growing cities, we are experiencing an unprecedented surge in development - from vibrant urban living spaces and dynamic city-center projects to expanding business districts and modern retail destinations. With premier educational institutions like CSUSM and Palomar College driving excellence and workforce development, San Marcos is cultivating a thriving, future-ready community. Energetic, forward-focused, and built for opportunity, San Marcos is redefining urban living and setting a bold standard for regional growth.

Get ready for an inspiring morning at San Marcos FORWARD! This year’s program will feature a dynamic video presentation and remarks from Mayor Rebecca Jones, along with an exciting lineup of speakers highlighting the role of education, innovation, and strategic growth in shaping the future of San Marcos. This premier gathering of business, civic, and community leaders offers sponsors an unmatched opportunity for visibility, connection, and impact.

Join us for San Marcos' premier business and leadership event of the year.